In Ava Ruha Corp d/b/a Mother
Your business has been advertising that your product “beats the competition” and has “better ingredients than the competition” for ten years. In year eleven, your competitor launches an advertising campaign targeted directly at your product and names
First Quality moved for partial summary judgment of non-infringement, for judgments of laches and equitable estoppel. The district court granted the motion with respect to laches and equitable estoppel and dismissed the non-infringement